Broadcast by Whisbi > Introduction

Introduction

This introduction includes the table of contents for the ‘Broadcast by Whisbi’-section in Whisbi’s help center and it contains the context, problem, and solution for live broadcasting.

  1. Introduction
  2. Set up your broadcast
  3. Perform a live broadcast
  4. Viewing the broadcast
  5. Analyse broadcast performance
  6. Releases

Communicate brand value and increase online engagement in the discovery phase with the ‘Broadcast by Whisbi’ solution.

Context

Enterprises in automotive and telecommunications are seeking cost-efficient marketing solutions to improve the profit margin per sold product. Therefore, marketing teams are expected to be creative to attract and retain customers on their website. In reality, marketing teams fall short on engaging and retaining customers on their website due to the lack of alignment between departments and the internal politics on brand communication and guidelines.

Besides the struggle of marketing teams to communicate brand value and engage visitors on their website, brand communication in times of crisis became the standard. COVID-19 changed the way brands think about brand communication towards their customers. Brands have seen a significant increase in customers reaching out to their sales and support channels. Therefore, sales and support teams are now thinking about how to scale their services without scaling the operational costs in parallel.

Problem

Enterprises in automotive and telecommunications have marketing teams that invest lots of money and effort to get new customers into the discovery phase on their websites. The problem is that websites miss customer engagement and fail to communicate the brand value in the discovery phase. The lack of engagement and brand value results in a lead loss in the first step of the sales funnel, the discovery phase. 

COVID-19 resulted in high volumes and constant peaks of client contact requests on sales and support teams. Sales and support teams are experimenting with different ways of working in order to increase productivity and scale their services, but brands don’t succeed in reducing the operational cost of this scaling process.

Problem statements in Automotive

The automotive industry has been seeing a decline in offline non-electric car sales for years. The profit margin of a car sale is between 2 and 4%. Automotive brands focus massively on booking a test drive since the automotive companies discovered that this metric has a direct impact on car sales and profit margin per car. To increase the number of test drives marketing teams are attracting customers with offers and deals, but in the end, they fail to communicate brand value and communication and therefore engage customers in the discovery phase. 

Automotive brands see a huge decline in offline car sales due to the coronavirus and its restrictions on opening times of car dealerships by governments. Automotive brands are desperately looking for ways to reach and engage their audience to make sure that after the coronavirus they are top-of-mind for customers. In this way, they minimize the fall or damage after COVID-19.

Problem statements in Telecommunications

Telecommunication brands have a wide range of online products and packages that differ in profit margins, but because of the efforts and investments of various departments (wireless, mobile phones, SIM-only, wireline) within the company, it is nearly impossible to prioritize the most important products and packages on a website. As a result, the website visitors get lost and leave the website due to a lack of focus, guidance, and engagement. The brand value and communication gets lost within the journey of the customer. 

Telecommunication brands are experiencing an increase in demand for wired bundles at home due to the coronavirus. The increase in demand for wired bundles results in a high volume of contact requests for departments like Customer Support and Sales. The problem for those departments is the unpredictable peaks while trying to cut on operational costs.

Solution

Reach, guide and engage website visitors in the discovery phase of the digital sales funnel through live-video engagement that communicates simple and real-time brand and product value in minutes to your audience to improve brand communication, user experience, and cut operational cost.

The workflow diagram of the broadcast solution:

The workflow diagram of the ‘Broadcast by Whisbi’-app: