‘Start live broadcasting on the Whisbi platform with a customisable subdomain and without your IT or politics’
External factors on a client’s website, such as depending on IT for implementation or politics around resources, often dramatically extend the amount of time necessary to go live and demonstrate results.
Marketing directors are agnostic to where their results come from as long as they control attribution and gain uplift in performance. In field research, we have verified that these decision makers will be very happy to launch large campaigns on the whisbi platform as a way to prove effectiveness, before engaging their own IT resources to do so on branded websites.
- Neither Whisbi nor client can prove effectiveness, when an IT team is blocking implementation.
- Implementation duration is typically above one month and is often able to reach several months, which affects evaluation of ROI in a paid trial.
- When the marketing director has a budget to run a campaign, but does not have the politics lined up to take over the main website, they are blocked from demonstrating value.
- Launching a marketing campaign on a main brand website takes orders of magnitude more preparation time and effort (due to ‘the brand’), compared to launching it on its own landing page or in an off-website channel.
We get a live broadcast marketing campaign up on our own domain, whisbi.live, which outputs metrics to our own Google Analytics and our own Salesforce. We aggregate the results and send them to the customer weekly.
For the customer, their broadcasting started
- without IT blocking,
- in the shortest amount of time,
- without expending social capital on politics, and
- without preparing the brand for a main website takeover
We do this by
1. Creating a campaign url for our customer
- For example: VodafoneBlackFriday.whisbi.live
- This is a subdomain on our whisbi.live platform
2. Providing the customer with our broadcasting iOS app
- The app is available for iPad and iPhone
3. Ensuring the customer has an iOS device that meets the following requirements for broadcast
- iPad Pro 2019 or later, 11 inch (or higher) with A12X processor and 256 GB capacity, running iOS 12.0 or later
- iPhone X or later, with 128 GB running iOS 12.0 or later