The Engage funnel breaks down into 4 stages what happens with your web visitors in the pages you have embebbed the Whisbi Widgets:
Impressions: Impressions measure the number of Web visitors that have landed on a the page where Whisbi Widget is shown.
Viewers: Viewers measure the number of Web Visitors that have clicked to open the Whisbi Widget to access the broadcast.
Active Viewers: Active Viewers measures the number of viewers that have interacted during the broadcast.
Likes: This measures the number of likes viewers have sent during the broadcast.
Additionally, the funnel is equipped with conversion ratios that represent the rate of conversion from one stage of the funnel to the next.
Similarly, the funnel is equipped with a comparative metric in percentage points that shows how well the account is peforming at each stage of the funnel compared to the previous period selected.